Matt Keon brings with him over 20 years’ experience in the health sector. From high profile patient compliance campaigns for Oncology, Rare Diseases, Rheumatism, MS, Obesity, Diabetes and PKU, to technological innovations such as positivity.space. He is a complex problem solver who excels in looking at things from a different angle. He has been passionate about science from a young age and as this is one of the hardest diseases to crack it’s a challenge he tackles head on.
Matt also has a wealth of communication and advertising experience where he was responsible for innovation in creative problem solving doing extensive research on working memory capacity with Liverpool John Moore’s University and instigating a round table approach to creativity. It is this thinking that he brings to Iggy Get Out and the research space with the aim of trying to solve complex issues with ‘bisociative’ thinking (the bringing together of different frames of reference to create something wholly new). Iggy Get Out’s approach is to deliberately create ‘brokerage opportunities’: individuals from different backgrounds, with high levels of distinct tacit knowledge, combining to create innovative and practical ideas.